project“El Paisaje Interior”/ Agustina Fuster

creditsArtist Agustina Fuster
Text Andrés Pasinovich
Creative Direction agua-studio
Graphic Design Agustina Trovato
Expo Activation Nahuel Souto

work categoryBrand Identity / Art
2025 © — agua-studio
Buenos Aires, Argentina.

project details “El Paisaje Interior” Visual Identity for an exhibition by Agustina Fuster. A landscape that turns inward. An emotional horizon built from fragments.

For this exhibition, we developed a visual identity that doesn’t explain the work, it listens to it. Seven paintings, one shared horizon. Variations, pauses, and subtle shifts that unfold over time.

Instead of revealing the pieces, we built a chromatic system inspired by each painting, allowing the identity to suggest possible inner landscapes through fragmentation, repetition, and the optical play of curved reflections.

The core challenge was simple and complex at the same time: How do you translate an emotional process into a visual system?
A project rooted in care, dialogue, and a deep admiration for Agustina and her practice.

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