creditsAgency We Are Laugh
Client EAFC SPORTS LATAM
Creative Direction Tomas Mastropietro & Gui
Productor & PM Kundo Tabanera
Graphic Design agua-studio
2025 © — agua-studio
Buenos Aires, Argentina.
We partnered with Laugh Agency to design and art direct the launch campaign for three Brazilian football legends featured as NEW ICONS in EAFC 26.
The campaign “O ídolo é seu, o estilo também” was brought to life through the full transformation of a local barbershop in Brazil, turning it into an immersive space where fans connected with the culture of football and style.
Our role was to craft the entire visual identity and set design, from storefront and outdoor graphics to posters, props, merchandise, and in-game inspired details.
The two-day event blended sport, street culture, and design, celebrating Ronaldo, Marcelo, and Sissi as icons both on and off the pitch.