credits MERCHCreative Direction agua-studio
Graphic Design Agustina Trovato
Illustrations Agustina Trovato + Agustina Fuster
Project Manager Valentina Schajris
2026 © — agua-studio
Buenos Aires, Argentina.
We worked across every layer of MateLab, from concept and communication to creative direction and visual identity.
We wanted to create a visual universe that reflected the spirit of MateLab, its connection to Patagonia, mate culture, movement, curiosity and the joy of coming together.
Inspired by the landscapes and organic forms of Argentine Patagonia, we developed a flexible visual system that brings together nature, experimentation and human connection.
At the heart of the brand is M.A.T.E., Movimiento Argentino Territorio Experimental, a community built around mate as a starting point for connection, movement and exploration.
The identity extends across communication, packaging, merchandise and a range of visual expressions, shaping a brand that sees mate as more than a beverage, but as a ritual and a way of connecting with others.