projectCapsule #2 RUMBO by Mama Hungara  

credits MERCHCreative Direction agua-studio
Graphic Design Agustina Trovato

Design, Development & Production (Argentina) @ciclo.ar
Design, Development & Production (Mexico) @hermanoskoumori

credits “RUMBO”Dirección creativa @joe.ekonen
Photo @joe.ekonen
Asist Photo @alanroskyn @cruz.cruz.cruz.cruz.cruz
Project manager @maratatilanosa
Styling @ailenzoe
Models @isadipasquale @tiagoingaramo
Agency @pov_mgmt
Makeup @olitodobien
Studio @estudiosconde

work category Creative Direction / New ID
2026 © — agua-studio
Buenos Aires, Argentina.

project details

Creative direction and graphic design for Rumbo, the second merchandise capsule by Mama Hungara.

Developed over more than a year, Rumbo is a seven item merchandise capsule created in collaboration with Hermanos Koumori (Mexico) and Ciclo (Argentina). agua led the creative direction and graphic design, translating the collection's concept into a cohesive visual language across every item.

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