projectCapsule #0 PULSO by Mama Hungara

credits EVENTCreative Direction agua-studio
Graphic Design Agustina Trovato
Event Studio & Social Tables @masvale___
Gastronomía @maiuaugman
Set Design @agustinachalupowicz
PH @soulisfilms @delfipignatiello

credits VIDEODirected by agua-studio
3d & Animation @tinchodiazm @3am_render
Music & Mastering @f.delaguila @romero.nicolas.92
Postproduction @victoriafinipost @danteperini
Editor @nico.calvo_
Color @victoriafinipost
Credits Design & Merch Design Agustina Trovato
Fashion Design & Merch Producer @martinacosatti
Producer Manager @maratatilanosa
Communication @cris__gee

work category Creative Direction / New ID
2024 © — agua-studio
Buenos Aires, Argentina.

project details
PULSO, Capsule #0 from Mama Hungara, embodies the strength and authenticity that defines the brand. With a solid and timeless aesthetic, the project combines industrial materials, bold forms, and a monochromatic palette that reflect character and functionality.

I had the privilege of leading the direction and shaping this new identity, developing a conceptual and visual vision that is cohesive. Together with a team of outstanding talents, we worked on every detail to bring the project to life. For the launch event, we designed a space that translated the essence of PULSO into the physical realm, carefully considering every aspect, from the product presentation to the visual elements, reinforcing the project's message.

PULSO marks the beginning of a new chapter for Mama Hungara, an invitation to explore an authentic aesthetic that transcends the superficial and celebrates creative drive.